I have a dear friend who used to work in marketing. I’ve often sought advice from him on a multitude of marketing mishaps. We were looking over some of my numbers once and he said to me “yep, people are kicking your tires.” Kicking my tires? He explained that in the wellness/fitness world people will look and think about and look and think about and look and think some more but they are hesitant to actually set foot in the gym/yoga studio/nutritionist office.
Interesting! Why is this I thought? Why do people ruminate for so long over decisions that are in their best interest? You don’t deliberate over wearing a seat belt. The reasons run deeper than a long windy road but here are my thoughts on it.
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